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WHY SHOULD YOU KEEP SPENDING ON DIGITAL ADVERTISING THROUGH COVID 19 RECESSION?

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By Rafaela Bakaliaou | Apr 30, 2020  in Digital Advertising, #DigitalMarketing, covid-19, advertising Every worldwide crisis is followed by a recession. However, the Covid 19 pandemic crisis our world is going through now,  is like no other. This crisis is affecting businesses, employment and it’s bringing social and political changes.  Some economists are commenting that this recession will be far deeper …

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E-COMMERCE: SHOULD IT STAY OR SHOULD IT GO?

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By Rafaela Bakaliaou | Jul 10, 2020  in Digital Advertising, digital, #DigitalMarketing, marketing trends, e-commerce Good news guys!! Lockdown is now over and we can move around freely. Well.. with a little care and caution, but still. We have started going back to work, for a coffee or after-work drinks. However, there is something that we adopted during quarantine and we really don’t want …

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PPC MARKETING: EVERY PENNY COUNTS

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By Melina Kontou | Jul 16, 2020  in Google AdWords, Google Ads, PPC Ads, #DigitalMarketing It’s 2020. By this point, we all know that PPC (Pay Per Click) Marketing matters, PPC Marketing is highly effective. Connecting with your customers at the very moment they are searching for your product or service, is cleary, a great opportunity. So, PPC Marketing can be …

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E-COMMERCE IS HERE TO STAY. WHAT DOES THAT MEAN FOR DIGITAL ADVERTISING?

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By Rafaela Bakaliaou | Oct 12, 2021  in Digital Advertising, social media, Inbound Marketing, marketing trends, e-commerce Last summer, between the pandemic, a few back-to-back lockdowns and self-crisis we discussed e-commerce as something that came to stay. Then a year ago, we paid attention to the new Instagram Shop and what it’s features would be. A year later, we are discussing the great changes e-commerce has …

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META-TAGS AND SEO

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By Michael Demetriades | Oct 6, 2020 in #DigitalMarketing, SEO, Marketing, performance, meta-tags Aν διαχειρίζεσαι κάποια ιστοσελίδα ή προσπαθείς να οργανώσεις τον χρόνο σου έτσι ώστε να αποκτήσεις τη δική σου, τότε θα έχεις ακούσει για τα title tags, image alt attributes, meta description, SEO και διάφορα άλλα.  Όμως, ξέρεις τι σημαίνουν όλα αυτά; Ας τα πάρουμε από την αρχή.   Τι είναι …

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